Juan Roig's daughters didn't find love at Mercadona: their four perfect sons-in-law

It’s unclear whether this was a campaign launched by the company itself or, as it seems, something much more spontaneous. The fact is, social media has popularized the belief that among the aisles of Mercadona, in addition to ready-made lasagna, you can find love. That is, if you follow a specific protocol: go to one of these supermarkets around seven in the evening, pick up a pineapple, and wait to see what happens. The pineapple is a kind of pass indicating that you’re available to strike up a conversation—let’s say—while you’re shopping. The idea is that if two people with pineapples cross paths, they might start a conversation, possibly in the wine section, where the secret signal for interaction is a bump of shopping carts, and who knows, maybe something more.

The Hacendado Tinder has become so viral that Mercadona stores have even seen bachelor parties these days . Employees of the chain are taking the situation with humor and patience. The truth is, the members of the Roig family, founders of the Valencian company, didn’t find love in the supermarket, but rather in university classrooms, among their friends, or while studying for a Master’s degree.