The relationship of Juan Roig and his family with the Fallas festival: tradition, solidarity, and surrounded by high society

The Fallas spirit is something that is inherited, and the Roig family is a reflection of this, as the couple and their four daughters belong to the same commission, where they mingle with other Valencian businesspeople.

In Valencia, the Fallas spirit is inherited and passed down from generation to generation. It’s a tradition that unites families, as Juan Roig ‘s family knows firsthand. The president of Mercadona has made his surname synonymous with business success, and he has also made the Fallas an inseparable part of his life. As every year, they participated in the Offering of Flowers, this year’s edition especially significant due to the remembrance of the victims of the DANA storm .

The Roig family belongs to the Convento Jerusalén-Matemático Marzal Fallas committee, one of the most prestigious and influential in Valencian high society. Their equivalent in sporting terms, another of the businessman’s great passions, would be the VIP box at the Bernabéu stadium, both because of its members and the agreements that originate from its headquarters.

This year, the offering of bouquets to the Mare de Déu dels Desamparats in the Plaza de la Virgen was especially moving. Juan Roig and Hortensia Herrero participated, as they do every year, in a ceremony that this time was marked by the aftermath of the October 29th flood, which left scars on Valencia and its festivities .