Juana Roig, the daughter of Juan Roig, is the CEO behind Mercadona Tech's results.

The online division, led by the youngest of Juan Roig and Hortensia Herrero’s four daughters, saw a 30% increase in revenue in 2024. Juana “will not be joining the Management Committee, for the time being.”

Juan Roig once again headlined Mercadona’s annual results presentation, a press conference brimming with “spectacular” figures. The Valencian supermarket chain posted a net profit of €1.384 billion in 2024 , a 37% increase over the previous year, breaking its own profit record once again. Two percent of this profit came from the online division, Mercadona Tech , led by Juana Roig, the youngest of his four daughters. While the previous year marked the first time this business line was profitable, this year has confirmed that trend.