The president and vice-president of Mercadona are allocating 76 million of their profits to their legacy of educational, cultural and sporting projects in Valencia.
Juan Roig likes short, direct phrases that unequivocally summarize an idea. “The culture of effort” is one of them. He had it printed on the jerseys of the team he sponsors, Valencia Basket, and it serves as the motto of Spain’s largest supermarket chain, which he…
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