Juan Roig and Hortensia Herrero, the patrons of the 'supermarket'

  • 2020-06-07
Roig Herrero family

The couple Juan Roig and Hortensia Herrero (center), with their daughters (from left to right) Juana, Amparo and the twins Hortensia and Carolina, at the presentation of the gold medal for merit in work to the businessman, in Madrid in 2016, in an image from Mercadona.

The president and vice-president of Mercadona are allocating 76 million of their profits to their legacy of educational, cultural and sporting projects in Valencia.

Juan Roig likes short, direct phrases that unequivocally summarize an idea. “The culture of effort” is one of them. He had it printed on the jerseys of the team he sponsors, Valencia Basket, and it serves as the motto of Spain’s largest supermarket chain, which he…