Influencer Marta Lozano and businesswoman Hortensia Roig, presenters of the Falleras Mayores of Valencia 2024

The president of the Central Fallas Board and councilor for Fallas of the Valencia City Council, Santiago Ballester, has announced in the Plenary Session of the Central Fallas Board in January the names of the presenters of the Exaltations of the Fallas Queens of Valencia. 

For the Exaltation of María Estela Arlandis Ferrando and her Court of Honor, this honor has been bestowed upon the Valencian influencer, Marta Lozano Pascual. At just 28 years old, Marta has become a true phenomenon and trendsetter, and, in fact, is one of the Spanish influencers with the greatest international impact. The Valencian native boasts a community of over one million followers on Instagram, who follow her every move and seek fashion inspiration.

While she began studying Law at the University of Valencia, her online career began to take off. Almost exclusively dedicated to her work on Instagram, Lozano is an ambassador for brands such as Dior Beauty, Carolina Herrera, Jimmy Choo, Messika, Chaumet, and Louis Vuitton, among many others.

The young woman, who was the first Spanish influencer to attend the Goya Awards as a guest, is a regular at major international fashion shows and the most prestigious European film festivals such as the Cannes Film Festival or the San Sebastian Film Festival.

In 2019, she founded her cosmetics brand, Glowfilter, together with her husband Lorenzo Remohi and her partner Marta Lluch.

Marta Lozano faces this challenge with great enthusiasm and a strong sense of responsibility, grateful that she has been chosen to honor the role of Fallera Mayor of Valencia and the Fallas festival.

Wherever she goes, Marta is always a great ambassador for Valencia and our festival. The honor of presenting the award to Marina García Arribas and her Court of Honor has fallen to Valencian businesswoman Hortensia Roig Herrero. Hortensia Roig is president of EDEM Business School and a board member of Mercadona. A graduate in Law from the University of Valencia, where she received the Extraordinary End-of-Degree Award, she is a highly accomplished professional committed to female leadership and equal opportunities. Her work has been recognized with numerous awards and accolades, and she is considered one of the 500 most influential women in Spain, according to the Yodona ranking (Unidad Editorial). Hortensia has been associated with EDEM since 2005, where two of her great passions converge: education and business. In fact, she firmly believes that “education has the power to change people.” A member of the board of trustees of the King Jaime I Awards and the COTEC Foundation for Innovation, she has also promoted the Hortensia Roig Children’s Literature Award. A literary competition to awaken girls’ curiosity about science and technology through reading, another of their great interests.