Juana Roig: the youngest daughter of the owner of Mercadona, a key figure in the success of the digital area

The youngest member of the Roig family has been, and continues to be, key to Mercadona’s digital development. Juana Roig (36), the youngest daughter of the Valencian businessman, has strengthened her leadership within the food giant during the pandemic thanks to the redesign of its website. According to the online publication Emprendedores, Juana is even being considered as a possible successor to the presidency of Mercadona . The young woman has gained prominence thanks to the acceleration of the company’s digital presence, an area she oversees and a fundamental element in a time when online shopping has tripled. Juan Roig himself hinted at the criterion that will guide the succession: “Mercadona’s capital is inherited, but the presidency is earned.”